Job Description:
We are looking for a skilled SEO Expert to join our team and optimize our Amazon stores for maximum visibility and sales. The ideal candidate will have a deep understanding of Amazon’s search algorithms and experience with on-page and off-page SEO techniques specific to the platform. Your role will involve enhancing our product listings, conducting keyword research, and implementing strategies to improve our search rankings and drive organic traffic.
Duties & Responsibilities:
- Conduct thorough keyword research to identify high-impact search terms.
- Optimize product titles, descriptions, and bullet points for better search visibility.
- Monitor and analyze store performance, making data-driven recommendations for improvements.
- Implement off-page SEO strategies, including backlink building and social media integration.
- Keep up-to-date with Amazon’s algorithm changes and update strategies accordingly.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Collaborate with the content team to create SEO-friendly content.
- Provide regular performance reports to management, highlighting key metrics and progress.
Minimum Qualifications:
- Proven experience as an SEO expert, preferably with a focus on Amazon stores.
- In-depth knowledge of Amazon’s SEO practices and guidelines.
- Proficiency with SEO tools (e.g., Google Analytics, Ahrefs, SEMrush).
- Strong analytical skills and ability to interpret data and metrics.
- Excellent understanding of keyword research and competitive analysis.
- Effective communication skills and ability to collaborate with various teams.